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  • Abraham Cheong

Benefits of social media for restaurants

Updated: Aug 20


The marketing efforts of businesses whose foot traffic is high should be maximized. Restaurants might find some customers through traditional channels like word-of-mouth or local advertising, but these are not sustainable on their own in the long run. To expand their customer base, restaurants must maintain a presence on social media. Nowadays, many people prefer to search online for new restaurants in their area when looking for new places to eat. Online menus and chat services are often preferred by people of all ages before they book a restaurant.


In the absence of an online presence, a restaurant is essentially locking itself out of growth and exposure. Social media may seem like another time-consuming task to add to a restaurant owner's already busy schedule, but it's worth it.


Online Reputation

Despite not having a social media presence, restaurants can still have a presence online through content like Yelp reviews, Google reviews, and social media posts from their customers. As you can see, restaurants have no control over what people see. No matter if they proactively share their own content online or not, Google, travel websites, and review websites all aggregate data about places. It is possible that consumers will only ever see negative or outdated information about these aggregators without restaurant intervention.

Restaurants that take charge of their online presence can however build a good image and drive conversation. Maintaining an active social presence is a great way to achieve this today.


Legitimacy

Customers can be found online with an active social media presence. These days, people discover new places primarily by surfing the web or by reading what their friends have liked or posted online.

A good rapport is also built when you can address concerns directly and address questions directly. Restaurants with a strong social presence are more likely to be supported by customers since they are a sign that they are legitimate and responsive.

In restaurants, the user experience has a lot to do with brand loyalty, even though it is still a complicated thing. An important part of that experience is the online interaction - usually the first part. Often, this first impression makes the difference between a diner actually visiting a restaurant or not. That's why it's crucial to get this part right. Everybody knows the importance of a good first impression, especially for a restaurant where appearing professional is equally important as quality food.


Accessible Information

Sending out important information or news is not always easy. What should you do? Of course, social media! The only customers who would know about a new special would be those already patronizing the restaurant. Social media, for example, allows the special to be shared with a much wider audience, potentially resulting in more foot traffic.


Online customers often search for restaurant information such as their location, hours of operation, menu, and more. Those who find only negative reviews or outdated/incomplete information are likely to move on to another restaurant. It is hard to find a restaurant without an excellent social page. There are a lot of easily accessible restaurants, so people are not going to bother researching one specific restaurant.



What you need to know about using social media effectively


Digital marketing requires a great deal of information - many books and websites have been written about it. The information given below is just a small portion of what there is to learn. Even so, these tips do provide some of the basics for restaurants looking to start their social media accounts.


Correct platforms. It's not useful for a restaurant to have an account on Twitter if its customers are on Facebook. Create content that is appropriate for the platform you are using. You should tailor your posts to each platform's specifications.


Postings and Promotion Planning. Online marketing is not easy to fit into a restaurant business that is already busy. The good news is that there are tools that allow ahead-of-time scheduling of posts. The inactivity of your social media pages looks worse than none at all, as many people have said before. The amount of posts to be made on each platform varies, so you may not need to post every day.



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